At Winnie & Co., we believe caring for your child’s curls should feel like love in motion — rooted in science, guided by intention, and always infused with tenderness.
So when I set out to create our new Hydro Coils Ultra-Hydrating Shampoo, I had three non-negotiables:
✅ Deep clean scalps and strands — without harshness
✅ Support moisture retention from the very first rinse
✅ Use only ingredients I’d trust on my babies — and yours
It took countless ingredient tests, label deep-dives, and more late-night research spirals than I can count. But friend, the result? A shampoo that cleanses thoroughly and leaves curls soft, hydrated, and ready for all the moisture-rich goodness that follows.
Let’s walk through the why behind the formula — because your little one’s hair deserves nothing less.
🧪 Preservatives: The Unsung Hero
I know — not the most glamorous ingredient. But preservatives are vital for keeping your products safe from spoilage, mold, and bacteria.
The hard part? Many conventional options are filled with harsh or questionable ingredients. That wasn’t going to cut it.
Enter Geogard ECT — a clean, globally approved preservative that’s gentle, effective, and biodegradable. It’s safe for sensitive scalps and tiny curls,
I knew our babies deserved the best that science has to offer and I am so elated to have found it.
🧼 The Cleansing Complex: Gentle but Mighty
Most shampoos fall into one of two camps:
- Too gentle, leaving behind residue
- Too harsh, stripping away moisture
I needed something different. So I blended three coconut-based, plant-derived surfactants that check every box:
🫧 Non-stripping
🫧 Gentle on sensitive scalps
🫧 Powerful enough to lift weeks of buildup
Winnie wears protective styles like braids, and wash day used to be a process. Gentle rinses would leave white product residue, and I’d sometimes only discover it at the blow-dry step — cue the dreaded return to the sink.
Stronger cleansers got the job done, but left her hair dry and brittle.
This formula? It cleans in one go. No drama, no double cleanse — just soft, clean, hydrated curls, ready for step two.
💧 The Moisture Dream Team: Emollients + Humectants
Because cleansing shouldn’t come at the cost of hydration, I packed our shampoo with curl-loving ingredients that actively support moisture retention:
💧 Aloe vera – soothes the scalp + helps lock in hydration
💧 Glycerin – a humectant that pulls water into the hair shaft
💧 Pro-vitamin B5 (Panthenol) – boosts elasticity and shine
💧 Marshmallow root extract – this mucilage-rich botanical wraps strands in softness, soothes the scalp, and adds slip for easier detangling
💧 72H Moisture Lock (Saccharide Isomerate) – a plant-based carbohydrate complex that binds moisture to the hair for up to 72 hours, keeping curls soft, hydrated, and happy between washes.
These aren’t filler ingredients — they’re functional, gentle, and chosen with the same care I use when choosing anything for my own child.
Ready for a Better Wash Day?
This isn’t just shampoo. It’s the first step in your child’s moisture retention routine.
If you’re curious about the upcoming presale, I’d love to keep you in the loop. All you have to do is leave your contact information below.
I’ll make sure you get early access before we go live in a few weeks 💛
Know a mom who could use this kind of wash day upgrade? Feel free to forward this post her way. Good shampoo is meant to be shared 🫶🏾.