🫧Wash Day Meets The Soft Life.
Our Ultra-Hydrating Shampoo makes wash day feel like a ritual, not a chore. This science-backed formula transforms dry, tangled curls into hydrated joy — because soft curls and soft moments matter.

Mixed With Love. Sealed With Science
🫧 For Moms, By a Mom
Winnie & Co was created by a mother on a mission to make wash day easier — and way more joyful. Everything we make is rooted in real-life experience and big love for little curls.
🫧 Thoughtfully Formulated
We’re ingredient nerds — and proud of it. We obsess over every formula and use premium, kid-safe ingredients so your child gets products that truly nourish, hydrate, and protect. Tested by real families, never rushed.
🫧 Gentle Always
No sulfates. No parabens. No drying alcohols. Just clean, premium ingredients made to promote hair health and moisture retention.
Avocado Collection
Gentle, nourishing care for babies, toddlers, and beyond. Featuring rich avocado and cucumber extracts, this line focuses on hydration and scalp soothing — perfect for your little one’s delicate curls and sensitive skin.

Hydro Coils Collection
Ultra-hydrating, science-backed formulas designed for older kids, but gentle enough for littles. These products target moisture retention, breakage prevention, and curl definition to keep coils healthy and vibrant as they grow.


Why Winnie & Co.
At Winnie & Co., we believe healthy hair starts with gentle, effective care—backed by science and crafted with love. Our plant-based formulas are designed specifically for little curls, focusing on moisture retention, scalp health, and breakage prevention. We prioritize premium, natural ingredients proven to nourish and protect fragile hair from infancy through childhood.
We understand the unique needs of textured hair and partner science with nature to create products that help curls thrive—without harsh chemicals or unnecessary additives.
Tag us in your wash day seflies on Instagram @winnieandcocurls






