A First Look at Our Most Moisturizing Cleanse Yet — Just for Our Day Ones
Little curls deserve big hydration. That’s why we created our first-ever shampoo — a gentle, science-powered formula made to cleanse thoroughly and deliver deep, lasting moisture to even the driest, thirstiest coils.
We’re kicking things off with a limited Founding Drop — just 10 bottles available in this first small batch. Because before we go big, we go intentional.
💌 Join the Curl Cousins Collective
✨Get priority access to our first 10-bottle drop — just for our Curl Cousins.
✨ Receive a gift exclusively for our Curl Cousins with your pre-sale order. Presale gift to be announced.
✨ Help us to shape the future of curly hair care
Bottles begin shipping the week of July. This small drop helps us get it just right — and your voice will help guide where we go from here.
Interested in shopping the pre-sale? All you need to do is opt in below by sharing your name and email address! We’ll notify you when the pre-sale opens.
💧 Why You’ll Love It
- Tear-free, sulfate-free, and curl-kind
- Clean, premium ingredients
- Designed to cleanse without stripping
- Packed with nourishing ingredients like marshmallow root extract, avocado oil, and jojoba protein
- Ultra-hydration, salon-quality formulation made with moisture retention in mind
This is more than a shampoo. It’s the start of a moisture-forward routine made with love, backed by science, and built around the needs of little coils.
👩🏽🔬 Why We’re Starting Small
We’re a small brand with big dreams — and we believe in doing things the right way. That’s why our first run is limited to just 10 bottles. We’re calling on our community to help us test, celebrate, and grow with us.
You’re not just buying shampoo. You’re building something beautiful with us.